He's more likely to be seen in public walking around with a tall glass of Santa Margherita wine in his hand (via Refinery29). Rich, decadent and smooth, Virginia Black is mellowed to 40% av to showcase the true essence of Bourbon.

Virginia Black broke the opening-day sales record in Drake's home province of Ontario (via The Spirits Business). The first is an attempt to one-up Dos Equis' popular ad campaign, "The most interesting man in the world" (via Instagram). Drake was looking to expand his brand into new terrain, and Hocking had previous experience working in the beverage space with his prior product DeLeón Tequila. The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.Hocking and Drake settled on its moniker not because of any association with the state of Virginia—its origins are actually in Indiana—or in honor of any particular lady. Marketing materials say the whiskey is finished with a "decadent profile," without bothering to explain what that means. Add in some decadent vegan peppermint creams, salted cashews and a rich fruit cake and you have a fine selection of gourmet treats. WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. Now, you can purchase Virginia Black in Australia and experience its distinctive flavour for yourself.

Hocking eventually made enough money that he didn’t need the gig anymore, and ended up getting out before the financial crisis decimated the company (which was eventually purchased by Bank of America for cents on the dollar and hit with all manner of lawsuits). Now, he’s got a new spirit backed by a younger rapper: Virginia Black whiskey, the first liquor venture undertaken by Drake , who ranks No. Virginia Black is a collection of American Bourbon Whiskey, aged two to four years, focused on a high-rye content.Originally launched in 2016, Virginia Black was the outgrowth of a meeting between world-famous entertainer Drake and luxury liquor mogul Brent Hocking. The Whiskey Wash noted that Virginia Black was sweet and easy to drink, with vanilla showing up prominently in the flavor profile.

Virginia Black Whiskey is a fashionably refined blend of American Bourbons aged between two and four years, hand-picked by liquor legend Brent Hocking and award-winning artist Drake.By using this Web site, you signify your assent to the Terms and Conditions and this Privacy Policy. Virginia Black is best enjoyed in several ways — it can be drunk neat, on the rocks or as the defining element of a decadent cocktail.