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A native of Montgomery, Alabama, Zelda was a stylish, free-spirited young woman who met Fitzgerald in 1918 while he was stationed there in the military. She was 17 at the time and—as the daughter of a prominent local judge—her hedonistic escapades scandalized her family. No one knows how the word flapper entered American slang, but its usage first appeared just following World War I. From 1925, skirts were climbing steadily and ‘ the Flapper went out shopping for her crown‘. For the first time in history it was smart to be practical – and to wear clothes that demanded less care. Women’s magazines were filled with patterns based on the ‘new Paris styles’ and if a girl could sew, all she needed was the proper material and a large table, on which to lay out her new future dress. Clergymen like Rabbi Stephen S. Wise and Baptist pastor Dr. John Roach Straton became known for their tirades against young women’s fashions. Both publicly claimed that Zelda was Fitzgerald’s inspiration for all his female characters, bringing her in as much demand for her insight as he was. She was soon writing articles about the “modern” flapper lifestyle. Lois Long
During World War I, women entered the workforce in large numbers, receiving higher wages that many working women were not inclined to give up during peacetime.The popularity of movies exploded during the 1920s, though the screen versions of flappers were typically less permissive than the real-world versions. The first popular flapper movie was “Flaming Youth,” released in 1923 and starring Colleen Moore, who was soon Hollywood’s “go-to” actress for playing flappers onscreen.
Anna May Wong broke barriers as the first Chinese-American movie star. Her image as a flapper off-screen was encouraged by movie studios to increase her appeal beyond the exotic roles in which they cast her. Caroline Reboux, the “Queen of the Milliners.” is generally credited for inventing the famous bell shaped Cloche hat. As early as 1921, she responded to the new Eton crop style haircut favored by many Parisian women, by creating a hat to fit snugly by placing a length of felt on a customer’s head and then cutting and folding it to shape. The style took off and became an iconic image of 1920’s fashion. By mid 1925 – with hair cropped close to the scalp – cloche hats almost resembled bathing caps. The First World War, was where it all really began. Red Cross uniforms were simple, understated and prettily functional.The 1920s also brought about Prohibition, the result of the 18th Amendment ending legal alcohol sales. Combined with an explosion of popularity for jazz music and jazz clubs, the stage was set for speakeasies, which offered illegally produced and distributed alcohol. Utah attempted to pass legislation on the length of women’s skirts. Virginia tried to ban any dress that revealed too much of a woman’s throat and Ohio tried to ban form-fitting outfits. Anita Loos’ book “Gentlemen Prefer Blondes” and its follow-up “But Gentlemen Marry Brunettes” were famous satires of the world of flappers. The books focused on flapper Lorelei Lee and her male conquests. The first film version of “Gentlemen Prefer Blondes” was released in 1928 (another version was released in 1953, starring Marilyn Monroe and Jane Russell). New York women, on a hot summer day, swathed to the toes, frequently ripping their dresses whilst dashing for a bus.” In August 1920, women’s independence took another step forward with the passage of the 19th Amendment, giving women the right to vote. And in the early 1920s, Margaret Sanger made strides in providing contraception to women, sparking a wave of women’s rights to birth control.
A collection of these stories was published that year under the title “Flappers and Philosophers,” cementing Fitzgerald as the flapper expert for the next decade. Zelda Fitzgerald The fad didn’t last the year. The Flapper – 1920’s fashion art by Coles Phillips 1920’s fashion – The Paris Exposition of 1925 Louise Brooks auditioned for a part in “Gentlemen Prefer Blondes” but failed. Nonetheless, the image of Brooks and her precise bob has become the archetypal vision of a flapper. The Hollywood portion of her film career featured several starring flapper roles before she moved on to more serious dramas. The ‘It’ Girl Her work chronicled the life of a flapper and recounted her real-life adventures of drinking and dancing all night long. She typically wrote her column—first named “When Nights Are Bold” and “Tables For Two,” launched in 1925—directly after her nights out, typing into the wee hours. Flappers in Advertising Helen Lansdowne Resor was the most powerful woman in advertising at the time. The head of women’s advertising at the J. Walter Thompson Agency, she worked her way up from secretary thanks to her keen understanding of selling to women. She was the first advertising executive to push sex appeal as a method of marketing to women, often focused on getting male attention.
Where did the 1920’s Flapper come from?
F. Scott Fitzgerald found his place in American literary history with “The Great Gatsby” in 1925, but he had already garnered a reputation before that as a spokesperson for the Jazz Age. If Fitzgerald was considered a chronicler of flappers, his wife Zelda Fitzgerald was considered the quintessential example of one.
One of the seminal Television moments of the 1970’s in Britain was Georgina’s dramatic change in the post war years a risque and party going 1920’s flapper.Flapper style regularly graced the covers of magazines like Vanity Fair and Life, drawn by artists like John Held and Gordon Conway. Flappers on Film The emergence of the ubiquitous 1920’s flapper girl has several sources of origin. In England, the trauma experienced by the post war generation was reflected by the desire to break free from the social mores of class and wealth. For women, this manifested in a swift change in 1920’s dress and style.
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