Curtin noted that flavours provide a way to recruit new drinkers into the category and to the brand. Thanks to Accolade Wines’ significant investment in this innovative technology, we can now offer a superior tasting experience versus other non-alcoholic wines."

Pour champagne into a chilled coupette glass. Shake the remaining ingredients over ice and strain into glass. Garnish with mint leaf and serve. Billy Wright has been heavily embedded in the food and drink industry for many years, having cooked all over the world, from supper clubs in Borough Market, to restaurant takeovers in Greece, to food demonstrations in the moat of the Tower of London, he now brings his passion for tastes and flavours to the reduced alcohol drinks market. The new gin will launch with a 360° campaign, comprising in-bar activations, in-store points of sale, PR, out-of-home advertising, as well as social, digital and influencer marketing.

Bombay Sapphire Negroni

With so many of our community becoming more conscious of their nutrition, diet and alcohol intake, we’re incredibly excited to enter this new category. We’ve combined our love of (arguably) the best water in the world, fresh from Yorkshire with our love for hops to create this sparkling hop water. No alcohol, no sugar, no calories, with the many health benefits and world of flavours hops bring.”

Offshore Island deliveries will take longer than two days including Channel Islands, Isle of Man, Scottish Highlands and Islands and Scilly Isles. The name Valkyrie comes from Norse mythology, and these myths and legends have long-standing ties with military and naval traditions. We wanted to craft our rum to honour the men and women who have made the ultimate sacrifice, marking the bravery and heroism of all those who answer the call of duty to serve."The Bombay Pressé Citrus Collins features a blend of Mediterranean lemons and the brand’s signature London Dry gin, mixed with premium soda water. Masterchef 2016 finalist Billy Wright has launched a new range light alcohol spirits, DECEM, crafted to 10% ABV. After the successful launch of Bombay Bramble, we began to seek inspiration for our next flavour expression to continue to build out our portfolio and elevate the flavoured gin category.”

The gin brand recently added another lemon-flavoured variant to its portfolio: Bombay Sapphire Premier Cru Murcian Lemon. Accolade Wines Europe marketing director Tom Smith said : ​“Historically, non-alcoholic wine has suffered from negative taste and quality perceptions – Hardys Zero is set to change all that. DropZone Brewery has expanded into the spirits market with the launch of limited edition an eight-year-old Barbados rum, Valkyrie Rum (65% ABV), honouring the men and women who have served in the armed forces. Wright said: “Drinking is at the very heart of our society yet so many of us still can’t enjoy it without that slight fear of enjoying it a little too much. By reducing the alcohol content in our drinks it makes for a more enjoyable drinking experience yet still allows us to retain all the flavours.”

RASPBERRY & MINT GIN & TONIC TWIST

Bombay Sapphire’s parent company Bacardi recently launched Grey Goose Essences, in three flavours, for the UK market following a successful roll out in the US, suggesting the rise in fruit-infused spirits is yet to peak. Having launched last year with a range of military-themed beers tasked with enriching the community of current and former service people, DropZone's Valkyrie Rum, distilled using the finest molasses and matured in ex-bourbon and American oak cask, will continue this theme and see all profits committed to military mental health charities. Ivano Tonutti, Bombay Sapphire Master of Botanicals, said: “The Mediterranean lemons are harvested at their perfect ripeness and truly showcase the very best flavours that nature has to offer. By harvesting them early in the season, their lively citrus notes shine through in the gin, delivering a vibrant, sophisticated taste.” Rounding off this weeks new products list is another gin, Edinburgh Gin's new flavour, Orange and Basil (40% ABV).