A pop-up boutique will also support the partnership and open in Soho, London on 17 - 18 February to “offer eager fashionistas the chance to get their hands on some of the new collection before the rest of the nation”. The energetic launch video to announce the partnership promised:“One does tidy food, one does tidy fashion. Together we’re unstoppable.” In 2019 provocateur presenter Piers Morgan tore into the company for the launch of its vegan sausage roll, which he described as ‘woke’. The business grew its sales by 13.5% in the same year.

The collaborative 11-piece fashion range is being previewed today, ahead of its nationwide launch in Primark stores this Saturday. Primark’s social media account also mysteriously displayed a Greggs receipt alongside a quizzical emoji. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ Last week, Greggs and Primark announced an iconic collaboration that had pastry fans incredibly excited. The 130-seater Greggs x Primark cafe will unsurprisingly sell sausage rolls and bakes, and offer the “ultimate Greggs experience” which includes donut theming.The clothing line developed between the two brands will include 11 pieces sold across sixty stores. Greggs business development director, Raymond Reynolds explained that customers had “continually asked” for Greggs branded clothing. He highlights that now: “Fans can quite literally show their love for Greggs on their sleeves.” Greggs has over 2000 stores across the UK in high streets, service stations and shopping centres. It ... [+] is a business specialising in competitively-priced food on-the-go which has seen both sales uplift and made its name in popular culture.(Photo by Matthew Horwood/Getty Images) Getty Images The hype was to create impact for the launch of a planned fashion line on 19 February, coinciding with London Fashion Week.