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In addition, Crocs would be susceptible to fashion changes and could diversify their risk by acquiring footwear companies that follow fashion trends.

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The Jibbitz and Ocean Minded acquisitions allowed Crocs to extend their product by making them more customizable and also enter into a new market segment that they were previously not in. In 2006, companies competing in comfort footwear and protective gear Fury and EXO Italia was acquired to solidify Crocs position as a provider of comfort products. Currently, Croslite™ is produced by compounding elastomer resins purchased from major chemical manufacturers.Aside from the specific elastomer resin, Crocs has little incentive to integrate the rest of their raw materials into their supply chain as the risk of shortage is low due to the availability of suppliers and the cost savings would likely be minimal. In 2009, Crocs has two suppliers that produce the particular elastomer resins used in Croslite™ and multiple suppliers that can supply the rest of the raw materials (Crocs, 2009). With a close relationship with their retailers, Crocs is able to gain information on potential new products and would have no issue getting their extended product lines out on shelves. Crocs pride itself in its highly versatile supply chain which include manufacturing facilities all around the world.

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The existing model offers Crocs the capability to deliver a fruit and vegetables a new shoe in 2 weeks and this is type in decreasing their danger of inescapable sales by being able to build more shoes throughout the season to respond to modifications in need. Crocs could look into markets like sports, boating, outdoors etc which all have potential use for Croslite™. In general, Crocs should actively look out for acquisitions that allows them to reduce cost and increase flexibility in their supply chain, prevents future competition and diversifies its business risk away.Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. The company specializes in shoes featuring its exclusive Croslite ™ product, an advanced technology that provides each set of shoes the soft, comfortable, light-weight and odor-resistant qualities. Crocs is a shoes producing business established in 2002 by Michael Hagos, Lyndon Hanson, and George Boedecker, Jr. Crocs could increase its competency by acquisitions into product lines that fit into Crocs image and could be placed in their current retail locations. By having products that fit into the company’s values and image, Crocs can easily integrate them in their current retail channels.