You can also select a convenient day to receive your delivery by choosing a named day delivery (delivery on working days only). While the design was finalised in March 2014, Comfort Intense was launched in April 2015 in the UK. PB Creative says it has developed a disruptive design that expressed the emotive benefits of the product to ensure strong stand-out.

Comfort rich history of innovation continues to this day, with 2023 seeing Comfort’s concentrated fabric conditioners feature a new design with new 100% recycled and recyclable bottles**. Additionally, Stay Fresh Technology ensures that Comfort fabric conditioners provide 100 days of freshness and fragrance***. Do you want your clothes refreshed, smelling like fresh laundry? Take out your ironing board and use Comfort Intense Vaporesse Fresh Sky Ironing Water 1L. This water makes ironing more enjoyable, and even protects your iron by preventing limescale. Due to its special formula, you can use it with all kinds of irons, even with a travel iron.Anything of a nature that for hygiene or associated health and safety - this includes the Outdoor Spas, Mattresses and Divan Sets

But a few years ago Unilever was ready to invest in R&D and launch a new high-performing version to gain further market share. It was looking for shelf-appeal to help change consumer dosing habits. We responded by creating a strong, ‘explosive’ graphic to represent the intensity of the ultra-concentrated formula inside; a droplet shaped structure, to epitomise the concept of intense freshness in every drop; a precision pouring spout to enable consumers to more accurately dispense a much smaller dose; and a deliberately compact cap to reassure them that Comfort Intense offers better performance.” This coupled with the vibrant, explosive graphic leveraged the intensity of the fragrance to provide a “new and compelling concept” that consumers wanted to buy.Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*. Before using Comfort iron water for the first time, it’s important to descale your iron to avoid limescale deposits. Follow your iron manufacturer’s descaling instructions. Brand consistency is leveraged through use of ‘Comfort blue’ at the base of each design, blending through to each variant colour at the top half of the bottle.